Kia Triumphs J.D. Power ‘Initial Quality’ Survey
29 June 2020
We’re ready to break out the champagne and celebrate – Kia has topped the prestigious J.D. Power ‘Initial Quality’ survey for the SIXTH consecutive year. We are proud to carry the highest-ranked mass-market brand.
“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be. With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”
-Sean Yoon, President & CEO, Kia Motors North America & Kia Motors America
A league of its own.
The survey evaluates vehicles based on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners, and Kia ranked high across the board.
The survey is designed for the American market, with the Forte, Sedona, Sorento, and Soul topping their respective segments. The survey still speaks volumes for Kia’s reputation though, with happy customers all over the globe.